Strategy Artifacts

USER JOURNEY MAPS

Journey maps come in all different flavors with different uses. here are two journey maps with very different focuses. The first one is about understanding what tools and products a user is engaged in over the course of their task flow to achieve a goal. It was used to try and understand how to keep a user engaged with the primary product throughout this lifecycle.

The second is about how a user performs a security investigation and what external tools they use to achieve (or not achieve) their goals. It had 3 purposes - 1) to visually call out the differences between this journey and the (not shown) journey using the new product, 2) to educate new employees on who the product is for and what we were trying to do for them, and 3) office wall art for visiting investors…

Design thinking workshop

This is one of the best parts of my job - bringing together all the artifacts and information that were collected and then brainstorming on what the user workflows should look like a with a team of stakeholders and end users.

New and improved workflows

This is the bookend to the Consume flow in the Discovery phase. After a workshop or brainstorming session, a new improved workflow is defined and will be part of the main artifacts for creating a new design.

Navigation Models

Navigation models and UX architecture are best created with a lot of workflow and task information as well as vision direction from stakeholders.

Exec communications

Last but not least, communicating what you are doing and what is the expected roadmap is key to maintaining a healthy relationship with your leadership team.